2023-2024
Casper: Las Vegas
Showroom
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Environmental Graphic Design
Print Production
Created 1/10th scale renderings, wall/window graphics, wayfinding, and signage; prepared files for print production
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Amanda Sims — Senior Visual Designer
Ben McCarthy & Meredith Goldberg — Visual Merchandising
Every January, Casper heads to Las Vegas Market to showcase their most current product portfolio and connect with potential + existing wholesale partners. In 2023 we relocated to an all-new showroom and were tasked with designing the space from the ground up, working cross-functionally with retail, wholesale and marketing teams.
Using immersive color, product storytelling, and museum-style displays, we brought the technology and design of Casper products to life, driving brand love + awareness and growing the brand's Wholesale business.
