South Coast Plaza represents the future of Casper stores — elevated and thoughtful design that effectively communicates the brand vision while keeping the consumer’s shopping experience at top of mind.

Gradients moving from dawn to dusk and a mix of natural wood and soft sculpture fixtures give the space a luxurious and calming feel. Slotted bases allow for flexible layered signing, with a new color system visually separating bedding, pillows, accessories and cooling products for easy wayfinding. Product illustration adds a personal touch to signage and highlights featured items.

Private trial rooms give customers a peaceful place to take a test nap, and the bunkhouse with its playful mural full of sleepy motifs and a Casper-ifyed bedtime story gives children a space to explore.